A brand is the first name that appears in the mind of the customer.
When we have a need, our brain searches for the most known brand it knows. Today’s brands are smarter than ever. Look at one of the top brands: the personal brand is Steve Jobs, the company brand is Apple and almost every service or product starts with an “i”.
We have designed a consulting process for building brands on many levels of the business and the organization. The whole method is about changing how every person within the organization thinks strategically about the brand. Each member will be branded for internal and marketing reasons. Knowing how to excite others and create passion for the brand is crucial and leads to Demand.
The list of workshops:
- Personal Branding
How to develop your personality, and your personal relationships.
- Professional Branding
How to build your professional behavior and its image.
- Expert Branding
How to distinguish yourself as an expert within your profession.
- Talent Branding
How to design your unique talent and be noticed.
- Leadership Branding
How to build your leadership abilities and create impact.
- Company Branding
What is your company unique brand and how the personal, professional, expert, talent and leadership brands impact the overall brand recognition.
- Product Branding
How to conceptualize the products brands as a part of the overall brand.
- Service Branding
How to conceptualize the services brands as a part of the overall brand.
Marketing is an outbound thinking while demand creation is inbound thinking. We can provide you with the necessary training and consulting services for the buildup of the demand creation thinking.