Managing Opportunities

 

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The Model and The Opportunity

We learned about marketing. We learned about sales. We even understood a little about personal branding.

We post on Facebook, advertise events, tell the world about our virtues and yet, big opportunities do not seem to present themselves.

We go to a job interview, where there is an opportunity… And nothing happens.

We meet someone “important” and another big opportunity seems to be in front of us… And still, nothing happens.

So what is the skill we need for developing our business and career?

The answer is the skill of managing opportunities; a skill which demands clever training and cannot be acquired during a four-hour workshop.

This skill can only be acquired through learning from a master in this field.

Here is the story of a person who is well skilled at managing opportunities and contacts. This person is me, but it can definitely be your story.

A good friend of mine met a guest from abroad and told him: “I’d like to introduce you to Opher, he is an expert in this.”

We met at a local restaurant, developed a warm personal connection and understood each other’s needs.

This guy contacted his partner and next thing I knew, I received an invitation to Los Angeles for coffee… So I travelled to LA.

I met the guy, who is one of the marketing geniuses of our time.

We developed a warm personal connection and understood each other’s needs.

In the following six years, I helped him manage his professional and personal opportunities… I was his mentor.

He introduced me to some of his friends. One particular friend became a close friend of mine and we understood each other’s needs.

Three years later, this guy asked me to meet two of his friends at the Hilton hotel in Tel Aviv for coffee, so I went. We developed a warm personal connection and understood each other’s needs.

Hold on, don’t quit on me now. You must read this story through to get to the surprise and the insight.

Three months ago, these two friends introduced me to a business man who needs advice on Skype. We developed a warm personal connection and understood each other’s needs. I said to him: “Let’s meet”. He replied: “I live on the island near Spain.” I said: “Are you free this weekend? I’ll come by and we can grab something to eat.” “This Saturday is not really convenient…”, he said, “How about meeting in London next week?” And since I love spontaneity, I said: “See you there.”

So there I was, in London, with my girlfriend, Maya. We went to a party, where many important people mingled. Maya said to me: “Opher, you are the king of networking. Why aren’t you making rounds and handing out your business cards?”

My reply was simple: “Maya dear, I told you this is not my method. When I know who the right person is in this room,  you will see me managing the opportunity.”

And so it was.

I heard a person behind me say something which made it clear to me beyond any doubt: this was the right person!

I came up to him and within 30 seconds, we made arrangements to meet for breakfast the next morning. We met… We developed a warm personal connection and understood each other’s needs.

A week later, I returned to London to advise his company. I met ten crucial business people in the London business scene, developed warm personal connections with each one and understood their needs, just as they understood mine.

Two weeks before my London visits, a friend in Germany introduced me to another friend of his. We met in Israel, developed a warm personal connection and understood each other’s needs.

A week ago, after meeting in London as well, I visited this friend of a friend in Germany. He organized for me the opportunity to give two lectures to the right people: 200 business people and 70 musicians. I met more people, we developed warm personal connections and understood each other’s needs.

Many opportunities opened before me: 26 new potential projects in five different European countries, as well as in Canada.

Now the most crucial thing is to manage these opportunities correctly… And that’s exactly what I have been doing during the last three days.

By the way, because of the large number of new projects abroad, I will not be teaching any courses in our CareerSchool during the coming year. A final and wonderful class will graduate next week.

Those who wish to learn how to manage opportunities will have to do it through personal work with me. But I can only work with a limited number of new clients, so please write to me only if you are very serious about it and I will explain to you how the process works. My address is:

[email protected]

I also invite you to check my new website. Take a look and share your comments, ideas and insights with me.

swing-management.com

Thank you.

Opher 

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2012 – Challenges and Opportunities for Your Business Career

 

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The era in which we are living will be written in the history books as an era of great change. Technology has already become a crucial part of our lives and now, a powerful change is taking place in the economy and employment fields.

The population has grown and many people reach age 40 and over. These people, who have accumulated a great amount of experience and knowledge during many years of work, become more expensive for the companies which employ them. Many of them find themselves jobless.

This is not a passing trend. This is a constant shift which will probably continue during the next decades.

It is very simple to replace a person with a machine these days. Take the bank teller, for instance, who is almost completely replaced today by the ATM. The cashier at the supermarket, the guard at the parking complex and many other professionals slowly disappear. There are even smart shopping carts today, which replace the cashiers at the supermarket and provide the customer with an incredible shopping experience.

Academic studies are losing their prestige and importance in the business world. Anyone can get into college these days and graduate with a fancy degree. Hundreds of thousands of people specialize in the same field and cannot find a job.

Those who find a job, reach age 40 or over and lose their employment, remaining with many habits acquired over the years. At this point, when no other workplace opens its doors to them, They have only one choice left: reinvent themselves.

We live in the entrepreneurship era, the era of small businesses and start-ups, the era of creativity and initiative. A person who has lived all her life as an employee must acquire new habits in order to become a successful entrepreneur. This is a survival tool, An existential necessity, no less!

The question is: can a person, who has lived all her life as an employee, become a successful entrepreneur? Moreover, can this person use all the knowledge and experience she has accumulated throughout her life at this new stage?

There are two main ways for using your existing knowledge and experience: you can sell it or turn it into a technological product. You can offer advice based on what you have learned or package your knowledge as a book or website. The technological version can be an application for smart phones, software for PC’s, or a service offered through a website.

The smart thing to do is not to rest on your laurels, but rather to constantly learn new things. This is the only way to ensure your survival in this ever-changing world.

People are motivated by fear. If your knowledge and experience can offer a solution to one of these fears, you can easily create a product or service. Many people sell their knowledge and make a fine living by it.

The best example is the story of David DeAngelo, a rock musician, who couldn’t find work in his field of choice. He decided to use the tremendous knowledge he has acquired through the years about dating and relationships and has become one of the most famous experts on the topic. He has been selling his books, courses and workshops for millions of dollars.

The change we must undergo focuses on the knowledge we have accumulated and the habits we have acquired throughout our lives. We need to learn how to package our knowledge and experience and how to change our habits in order to fit the world of entrepreneurship.

You don’t have to sit at home for a year or more any longer, send thousands of copies of your CV, receive rejection after rejection, and feel how your self-confidence and your quality of life become worse and worse. Becoming an entrepreneur offers you the advantage of using what you already know and have. You can start down a new path, which can bring with it great satisfaction and allow you to achieve many goals.

Everything we have been familiar with is changing: the fields of marketing and advertising are different, universities are slowly shutting down, many professions are disappearing and others sprout out of nowhere. Did you know there are people who work as Social Media managers these days? They manage the presence of different companies and businesses on different social networks in order to promote their businesses. There was no such profession ten years ago. Today it is one of the most sought-after expertise.

The Importance of Building Relationships

The Meeting

The Meeting (Photo credit: mRio)

My experience has shown me the importance of building relationships. Moreover, I must say that relationships allowed me to reach different levels of success through the years. If you only knew the extent of meetings I have lined up to promote my new project… You would have loved to be a fly on the wall in any of these meetings, in Israel or abroad. I am certain that each of these meetings will contribute to the success of this new project.

What I am trying to say is that you may have a business plan, you may have a great product developed and you may have Internet marketing mastered but the right contacts and relationships can create a powerful momentum for your project.

In order to build relationships, you must define your vision, connect the suitable people to this vision and they will do the rest for you. Building relationships takes years and include offering value at all times.

Relationships take time, not a week or even three months. Real relationships are based on complete loyalty between two people, which is shown through mutual valuable benefits offered systematically, officiently and cleverly.

I’d like to share with you some of the material we teach at our school in an advanced course, which teaches you to think about networking 24 hours a day.

The truly connected people concentrate mainly on what they can offer the person with whom they wish to build a relationship. That means keeping this person in mind every day, every minute, when you meet new people or come across valuable information. One of the simpler things you can do is say the right thing at the right moment in the right tone, which is a science onto itself called the art of dialog.

Here is a series of phrases which every true networker uses “naturally”and this natural ability is achieved only through massive coaching:

* I know someone who can help you…

* I know someone who can help her…

* I know someone who can support the idea…

* I know someone who can understand the subject and help…

* I know someone who can advise in this field…

* I know someone with suitable contacts…

* I know someone who can ask you some questions and produce the right answers…

* I know someone who will be able to listen…

* I know someone who will be able to work with you…

* I know someone who will be able to help…

* I know someone who can promote the subject…

* I know someone who can cooperate…

* I know someone who can contribute…

* I know someone who can upgrade the…

* I know someone who can convince…

* I know someone who will prefer…

* I know someone who can simplify this issue…

* I know someone who understands this subject…

* I know someone who prefers…

* i know someone who also needs…

I invite you to practice right now and think:

1. What is your vision?

2. Who is the right person to support?

3. What does this person need from you?

4. What does this person need in general?

5. Who do you know or what information do you have that can help him succeed?

Simply use one of the phrases above. Send a text message or Email or, even simpler – call this person… Move him… Court him… And if you keep it up, he may be there for you at the right moment.

There are so many people involved in my new project, each one of them is ready to do anything and everything for it.

After five years of investing in these people, I don’t need to ask – they volunteer on their own.

Yours,

Opher Bryaer

To contact opher please write to: [email protected]