The Model and The Opportunity We learned about marketing. We learned about sales. We even understood a little about personal branding. We post on Facebook, advertise events, tell the world about our virtues and yet, big opportunities do not seem to present themselves. We go to a job interview, where there is an opportunity… […]
How to Achieve Good Relationship Marketing
After reading an in-depth and fascinating research by Professor Patricia Sorce about Relationship Marketing, I realized that there is a higher level approach to the subject then what we already know. It has to do with the Hidden Assets of personal relationships, networking and The Value System. I decided to take some time and think about how to […]
The Talent of Business Networking
Business Networking (BNW) is all about the process of building relationships that are based on giving mutual value, especially business (whether direct or indirect), that connects people who have shared business agendas. Please note that I am not talking about “meeting people” per-se, because the “connecting” domain has gotten a, wrongfully, bad name, due to […]
