My 80/20 Rule


60 years old, with 80 years of experience and an energy of 20 years old. He is celebrating his 60th birthday today.


ToDAY was my 60th bDAY. thousands of people share their LOVE with me through facebook public and private, Linkedin, Tweeter, Skype, Whatsapp, SMS and lots of calls. Thank you so MUCH all, YOU make me HAPPY and PROUD to be your friend. You know me, for me creating MEANINGFUL RELATIONSHIP, is a LIFE MISSION project. Without you and my close family, I could not have been able to share all that I have, All the wisdom that the universe has given me. Thank you for your passion and compassion, for your care and wisdom. All that I know came from your questions and answers, from the CHALLENGES you put in front of me.


I started my 3-day celebration by meeting with amazing people who will help to bring salvation to 30,000 kids, then Romi my beloved daughter and Maya my love went for an intimate lunch. It made me happy to see their strong relationship after the family merger. Tonight Romi and I went to a great BAR with amazing beer, food, and music. Tomorrow we will have a whole family lunch with my 96 years old father who is online most of the day on Youtube and Facebook and my Mom who is the best caretaker in the whole world, Maya’s kids, Daniel and Eyal, Daniel is a great 14 years old artist and Eyal is the smartest kid around.


After lunch, Eyal and I will go bowling and later in the evening Daniel and me are going to see a smart movie and then will go for hot chocolate and cake to analyze the wisdom behind the movie. Friday morning Maya is taking me out for the whole day, surprise…. I received today a lot of presents and one big one that I can not share here, trust me’ it is really HUGE…Today we have worked on another big present from me to YOU, so I can thank ALL OF YOU for your love and care…watch my next posts….BIG HUG to YOU….BIG BIG HUG 🙂


Jazz Your Project


Here is a post written by one of my clients, Asaf Sollel.

Asaf Solell is a business consulting and IT project management expert. He had successfully led dozens of projects in various fields such as – Trade, Industry, Finance & Banking, High-tech and Pharmaceuticals. His main characteristics are Optimistic point of view driven towards productivity and success, Excellent interpersonal relationships, Creativity and Strong ability of process analysis.


Jazz Your Project

The management and execution of an IT project in an organization is very similar to the creation of Jazz. Both have a regular general framework; however, each performance sounds different.
I think about this parallelism every time that I execute a project.
The way in which it is necessary to approach the management of the process reminds me greatly of my coping every time that I play a work of Jazz.


Project Stages
According to the text book, every project has a number of stages:

  • Initiation. Definition of the idea for the project, examination of the problem and the need, and definition of the business and technological goals.
  • Analysis and Design . Analysis of the needs, definitions of the work content, design of the solution, planning of a schedule, tasks for execution, cost evaluation and risk management.
  • Implementation. Establishment of infrastructures, establishment of a system, development and installation of adjustments, implementation of processes, construction of reports, building of formats for printing.
  • Delivery Test. Quality tests performed by a supplier of the system before it is transferred to the user tests.
  • Acceptance Test. Quality tests performed by the users themselves according to processes defined in the design stage.
  • Training. Trainings for users at all levels of the organization – senior management, intermediate management, and operational level.
  • Go Live. Implementation of the system in a real environment.
  • Operation. Ongoing use of the system, continuous improvement, management of changes, support and instruction of users.

These stages are essential for the project success.


Project process

A Jazz Tune Structure
A Jazz work has a structure and stages.
Every work has a melody and a set of chords that supports it.
Playing a whole set of chords is called a chorus.
The work of Jazz is performed generally by a band that consists of a number of musicians who play a number of instruments, for instance, piano, bass, drums, and trumpet. When a work of jazz is played, in essence the chorus is played a number of times, as follows:

  • Head. The first chorus is played according to the original melody of the work.
  • Improvise. Each one of the musicians plays the chorus in turn, one or more through improvisation and self-expression.
  • Head. The first chorus plays again according to the original melody of the work.

How to Jazz Your Project?
When we go to perform an IT project, it is important to take care in the performance of the different stages. For every project there is a beginning and there is an end.

However, the performance changes from one organization to another project and from one project to another project.
This is similar to the performance of a jazz work, when the musicians improvise the melody and in parallel maintain the chorus. Thus too at the time of the project performance, we enable flexibility in the process and in parallel we maintain the completion of the stages.

Everybody agrees that the stage of design has decisive importance for the success of the project.
However, there is no one way to perform the design.
Take, for example, two successful projects in the ERP field that were under my responsibility.
In the two projects the content was similar, since the process of acquisition is uniform on the level of the organization. In addition, the size of the organization and the number of users were similar.

First, the design process was long and included meetings with representatives of about fifteen different divisions. We held discussions with each one of the divisions for the purpose of understanding the needs and presenting a solution. To summarize the design stage, we produced a thick document, which greatly describes the processes and the structure of the system.

In the second project, the process of design  was relatively short and included meetings with a team comprised of representatives of the organization. The discussions of the analysis of the needs and the presentation of the solution were held in a focused manner in the framework of this team. In the end, we produced a simple document, which describes the main issues of the topics and the principles of the implementation of the system.

Here, two similar projects with similar content, and still there is a great difference between them. I was required to evince flexibility and understanding of the nature of the organization and to perform adjustment of the process. In the first project, the nature of the characterization was essential to recruit the users to the project. This was because of the great difference between the departments and the relative independence of each one of them. In the second project, the organizational culture, the relative centralization enabled the performance of the characterization in the framework of a management staff that concentrated and set the nature of the solution.

The important point is
The management of the project is not a formula of 1+1=2.
It is important to maintain a guideline and complete the stages.
However, it is important to adjust for each and every project the style and version and to allow every one of the project partners (project managers, users, and implementers) to express themselves in a personal manner and still to preserve the melody, the tone, and the rhythm.



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Managing Opportunities



The Model and The Opportunity

We learned about marketing. We learned about sales. We even understood a little about personal branding.

We post on Facebook, advertise events, tell the world about our virtues and yet, big opportunities do not seem to present themselves.

We go to a job interview, where there is an opportunity… And nothing happens.

We meet someone “important” and another big opportunity seems to be in front of us… And still, nothing happens.

So what is the skill we need for developing our business and career?

The answer is the skill of managing opportunities; a skill which demands clever training and cannot be acquired during a four-hour workshop.

This skill can only be acquired through learning from a master in this field.

Here is the story of a person who is well skilled at managing opportunities and contacts. This person is me, but it can definitely be your story.

A good friend of mine met a guest from abroad and told him: “I’d like to introduce you to Opher, he is an expert in this.”

We met at a local restaurant, developed a warm personal connection and understood each other’s needs.

This guy contacted his partner and next thing I knew, I received an invitation to Los Angeles for coffee… So I travelled to LA.

I met the guy, who is one of the marketing geniuses of our time.

We developed a warm personal connection and understood each other’s needs.

In the following six years, I helped him manage his professional and personal opportunities… I was his mentor.

He introduced me to some of his friends. One particular friend became a close friend of mine and we understood each other’s needs.

Three years later, this guy asked me to meet two of his friends at the Hilton hotel in Tel Aviv for coffee, so I went. We developed a warm personal connection and understood each other’s needs.

Hold on, don’t quit on me now. You must read this story through to get to the surprise and the insight.

Three months ago, these two friends introduced me to a business man who needs advice on Skype. We developed a warm personal connection and understood each other’s needs. I said to him: “Let’s meet”. He replied: “I live on the island near Spain.” I said: “Are you free this weekend? I’ll come by and we can grab something to eat.” “This Saturday is not really convenient…”, he said, “How about meeting in London next week?” And since I love spontaneity, I said: “See you there.”

So there I was, in London, with my girlfriend, Maya. We went to a party, where many important people mingled. Maya said to me: “Opher, you are the king of networking. Why aren’t you making rounds and handing out your business cards?”

My reply was simple: “Maya dear, I told you this is not my method. When I know who the right person is in this room,  you will see me managing the opportunity.”

And so it was.

I heard a person behind me say something which made it clear to me beyond any doubt: this was the right person!

I came up to him and within 30 seconds, we made arrangements to meet for breakfast the next morning. We met… We developed a warm personal connection and understood each other’s needs.

A week later, I returned to London to advise his company. I met ten crucial business people in the London business scene, developed warm personal connections with each one and understood their needs, just as they understood mine.

Two weeks before my London visits, a friend in Germany introduced me to another friend of his. We met in Israel, developed a warm personal connection and understood each other’s needs.

A week ago, after meeting in London as well, I visited this friend of a friend in Germany. He organized for me the opportunity to give two lectures to the right people: 200 business people and 70 musicians. I met more people, we developed warm personal connections and understood each other’s needs.

Many opportunities opened before me: 26 new potential projects in five different European countries, as well as in Canada.

Now the most crucial thing is to manage these opportunities correctly… And that’s exactly what I have been doing during the last three days.

By the way, because of the large number of new projects abroad, I will not be teaching any courses in our CareerSchool during the coming year. A final and wonderful class will graduate next week.

Those who wish to learn how to manage opportunities will have to do it through personal work with me. But I can only work with a limited number of new clients, so please write to me only if you are very serious about it and I will explain to you how the process works. My address is:

[email protected]

I also invite you to check my new website. Take a look and share your comments, ideas and insights with me.

Thank you.


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It Seems As If A Thousand Years Had Passed Since 2002…

Copy of opher swing slider 2

Let’s look in the rearview mirror at the last ten years:

  • The technology crossed the 1,000 MPH line
  • Governmental and regulatory systems move at a dizzying speed
  • The education systems are as slow as a tired tortoise

That’s why integrating all these systems is almost impossible and the result is an unclear future. It’s harder for us to make decisions and much harder to understand what’s going on around us. New information is added every day and we have no energy or time to learn everything and define our goals.

Stop for a moment and think:

  • Ten years ago we didn’t really know what Google is
  • Nine years ago Facebook didn’t exist
  •  Eight years ago we didn’t know what Twitter is
  • Seven years ago we didn’t imagine people would read books on their iPads
  • Six years ago we didn’t know the iPhone would run the world
  • Five years ago we didn’t know the mobile phone would disappear and be replaced by a system for the management of applications
  • Four years ago we didn’t know that everyone would have a Masters degree and the demand for MA graduates would decrease
  • Three years ago we didn’t know that companies will start closing down at an alarming rate
  • Two years ago we didn’t understand that at age 45 we would find ourselves unemployed and, unable to find a new job, we would need to become entrepreneurs
Image representing iPad as depicted in CrunchBase

Image via CrunchBase

The world is experiencing a fast-pace change. People are confused. They follow trends and economic bubbles which explode in their faces, or become hypnotized by gurus, who promise them unrealistic miracles. We don’t really have the tools to cope with the present or the future… Everything our mother taught us is no longer relevant in the new reality.

Where there is chaos, there are  always smart entrepreneurs who enjoy the fruit of their strategies. Where there are new needs, there are also small-time entrepreneurs who make millions.

Many years ago, at the time of the gold rush in America, hundreds of thousands of people dreamed of becoming rich and most of them remained poor. The entrepreneurs who sold services to the gold seekers became the richest of all.

So don’t look for gold. Don’t get stuck with the thinking patterns of 2002. Learn about the world of tomorrow today, before it is too late. Take responsibility, find out what the future looks like.

History does not repeat itself, my friends, it is being written as we speak. We have to know how to lead ourselves at this time. If we don’t learn to survive, the world will lead us forward without any control over our future.


Opher Brayer

2012 – Challenges and Opportunities for Your Business Career



The era in which we are living will be written in the history books as an era of great change. Technology has already become a crucial part of our lives and now, a powerful change is taking place in the economy and employment fields.

The population has grown and many people reach age 40 and over. These people, who have accumulated a great amount of experience and knowledge during many years of work, become more expensive for the companies which employ them. Many of them find themselves jobless.

This is not a passing trend. This is a constant shift which will probably continue during the next decades.

It is very simple to replace a person with a machine these days. Take the bank teller, for instance, who is almost completely replaced today by the ATM. The cashier at the supermarket, the guard at the parking complex and many other professionals slowly disappear. There are even smart shopping carts today, which replace the cashiers at the supermarket and provide the customer with an incredible shopping experience.

Academic studies are losing their prestige and importance in the business world. Anyone can get into college these days and graduate with a fancy degree. Hundreds of thousands of people specialize in the same field and cannot find a job.

Those who find a job, reach age 40 or over and lose their employment, remaining with many habits acquired over the years. At this point, when no other workplace opens its doors to them, They have only one choice left: reinvent themselves.

We live in the entrepreneurship era, the era of small businesses and start-ups, the era of creativity and initiative. A person who has lived all her life as an employee must acquire new habits in order to become a successful entrepreneur. This is a survival tool, An existential necessity, no less!

The question is: can a person, who has lived all her life as an employee, become a successful entrepreneur? Moreover, can this person use all the knowledge and experience she has accumulated throughout her life at this new stage?

There are two main ways for using your existing knowledge and experience: you can sell it or turn it into a technological product. You can offer advice based on what you have learned or package your knowledge as a book or website. The technological version can be an application for smart phones, software for PC’s, or a service offered through a website.

The smart thing to do is not to rest on your laurels, but rather to constantly learn new things. This is the only way to ensure your survival in this ever-changing world.

People are motivated by fear. If your knowledge and experience can offer a solution to one of these fears, you can easily create a product or service. Many people sell their knowledge and make a fine living by it.

The best example is the story of David DeAngelo, a rock musician, who couldn’t find work in his field of choice. He decided to use the tremendous knowledge he has acquired through the years about dating and relationships and has become one of the most famous experts on the topic. He has been selling his books, courses and workshops for millions of dollars.

The change we must undergo focuses on the knowledge we have accumulated and the habits we have acquired throughout our lives. We need to learn how to package our knowledge and experience and how to change our habits in order to fit the world of entrepreneurship.

You don’t have to sit at home for a year or more any longer, send thousands of copies of your CV, receive rejection after rejection, and feel how your self-confidence and your quality of life become worse and worse. Becoming an entrepreneur offers you the advantage of using what you already know and have. You can start down a new path, which can bring with it great satisfaction and allow you to achieve many goals.

Everything we have been familiar with is changing: the fields of marketing and advertising are different, universities are slowly shutting down, many professions are disappearing and others sprout out of nowhere. Did you know there are people who work as Social Media managers these days? They manage the presence of different companies and businesses on different social networks in order to promote their businesses. There was no such profession ten years ago. Today it is one of the most sought-after expertise.